Novara Design is the embodiment of alignment — where artistry meets purpose and design becomes a reflection of the soul. Rooted in intuition and guided by strategy, we craft brands that feel deeply connected, intentional, and alive. Our essence lies in transformation — translating visions into visual identities that not only look beautiful but feel true to who you are and what you’re here to create.
Design should be personal and meaningful — it should tell a story. Novara has been developing over the years alongside my own personal journey of self-discovery and alignment. I began to notice that my brand was a true reflection of where I was, both professionally and personally — and then I started connecting the dots. I realised my brand was simply an extension of my soul. From the colour palette to the typography and the entire identity — everything was in visual form. When I combined this soul connection with my design skills, everything started to make sense and flow with ease. We are multi-faceted beings, and our brand needs to reflect that.
Design is personal. It tells your story.
Novara grew alongside my own journey of self-discovery, and I came to see my brand as an extension of my soul.
When intuition and design meet, everything flows with clarity and ease. Our brands should reflect all that we are.
My name is Hayley, the founder of Novara. Creativity has always been at the center of my life, ever since I was a small child. I would be denying my soul’s purpose if I didn’t share my gift for the arts, so I pursued a career in design at twenty years old. I attended art college and went on to study a degree in Textile Design in London, graduating at twenty-five.After that, I was out in the big world — a little unsure of how to apply my skills or where to go. I faced many rejections from job applications, which eventually led me to the freelance world. There, my skill set expanded from textile design to editorial illustration, logo design, and branding. This journey began to shape me. Even though I didn’t always know how or where I was heading, I knew one thing for sure: I was here to live a life of purpose and creativity, and I wouldn’t stop until that became my reality.Fast forward to 2023 — I began to gain clarity and truly see myself as the professional I had become. That’s when Novarawas born, evolving from Hayley Jones Studio into Novara Design. (Novara was a name downloaded from my higher self — more on that below.)Since becoming Novara, I’ve combined my love for connecting with the higher self and universal energy with design and energetic practices — bringing alignment to both myself and others. Merging these two loves of my life has allowed everything to expand. The clarity and inspiration I now experience every day are unmatched.Now, I’m ready to bring this energy to others — and it feels exciting, powerful, and magnetic.
The founder of Novara. Creativity has always been at the heart of who I am — it’s been my way of expressing, exploring, and understanding the world since childhood.
I studied Textile Design in London, and after graduating, I found my way into the freelance world. Over time, my work naturally expanded into illustration, branding, and visual identity — and with that, my sense of purpose deepened.
Even when I didn’t always know where I was heading, one thing was always clear: I was here to live a life led by purpose and creativity.
In 2023, everything clicked. Novara was born — evolving from my personal journey into a soul-led brand studio. Since then, I’ve been blending intuitive energy with strategic design to help others align with their truth.Now, I’m here to bring this energy to others — and it feels exciting, powerful, and deeply magnetic.
You're a purpose-led founder rooted in creativity, healing, or transformation — someone who craves a brand that reflects who you truly are, values deep conversation and intentional co-creation, and desires to feel proud and aligned every time you share your work with the world.